Secondary Research

This is a screen shot from the NME reader profile. The statistics clearly show that NME magazine is consumed by mostely boys as total of 69% of the consumers are men and only 31% are women. This will influence people to advertise more things that boys are interested in in the magazine, rather than girly things. The average age is 24 which is quite a young so the interior of this magazine will be aimed at 24 year olds and probably younger. The consumers who buy NME spend aproximatly £46million on shoes, so the NME people can focus on getting their money by influenceing shoe companys to advertise in their magazine. They could also do this with certain shop brands and audio equiptment such as ipods, mp3's etc as the consumers spend aprximatly £326million on audio products. According to the reaserch 94% use the internet, and most of them have broadband so NME need to make sure they have an easy access online website and alot of advertisments on line to sell their magazine.

For further research I used http://www.uktribes.com/ to find out more about the audience i would like to aim at and different types of tribes. In this website i would aim for a type of person that I would want to target my magazine for and on the website it has bands and things that that type of person typicaly likes.