Rachel Marshall 2417
Friday, 15 April 2011
Wednesday, 16 February 2011
Friday, 11 February 2011
Evaluation 6
The sound on my video isn't working, so Il just type up what i said to go with the video.
Firstly after i had created my product i had learnt a lot about new technology and how we can use it to create almost anything.
I used photoshop to create the majority of my magazine. Photoshop is a software that allows you to creatively design things and save them as jpeg files. You can create your own image or simply edit another. There are also websites in which you can download various brushes and fonts to help personalise your image. I used a certain brush tool here as you can see to create the effect i specifically wanted for my magazine.
Dafont.com is a website which has thousands of professional fonts and are a wide variation. The majority of the fonts are firstly created on photoshop and then uploaded letter by letter onto the website. I specifically looked for eroded/ distorted fonts for my cover because i wanted to give it a eroded kind of 'worn out' effect. All of the fonts on my magazine front cover, contents and also double page spread are created using dafont. The title "before last night" I had edited because i wanted it to be even more different so i used the font "Master plan" and then edited it on photoshop using a star brush tool to add the little stars into it.
I also used digital technology such as SLR cameras, i specifically used my Canon EOS 400D because i was familiar with how it worked but by looking into lighting and research i learnt more about them because of the this task. I learnt how tripods can help with using different lights because if you use lower exposure you need to keep the camera still or it will be blury. Also by using the studio, i was able to learn about the lighting and where to place the lights if i wanted to give my photograph a different effect. Although i could edit my photos on photoshop with the lighting and contrast i still wanted to get the photos looking as good as possible.
Thursday, 1 April 2010
Skills development

This is the first draft of my magazine cover, through feedback i found out that it is not proffesional looking and i personaly think that i can change it to look a lot better. It looks rushed and the editing techniques arent as good as i know i can personaly do. By comparing it to proffessional products it is clear that it looks nothing like that of a proffessional standard.
Print Prelim Task from the beginning of the AS year


This is the magazine i created at the beginning of the year, i dont think it is very good because i didnt have very good photoshop skills when i started AS, so i used very basic stuff. My contents page looks very rushed and un proffesional. However the shot on my front cover looks proffesional and the angle and distance of it is good.
My skills have developed since them because i have learnt more about the technologies i can use to make my magazine. Examples of this are..
Photography skills
I have learnt basic skills such as the rule of thirds, how to frame a shot correctly, although the shot for this magazine is good in my opinion i was able to experiment more with different shots throughout creating my music magazine and i knew more about framing in genereal. Lighting is another key that i didnt know so much about whilst doing my prelim, as i created my final product i also experiment with different lights and exposures. I could also take the photographs in completely different places, as aposed to the fact that i was limited by doing my prelim because it was a college magazine.
The layout of a magzine
As I was doing my prelim I didnt look into different types of proffesional magazines so i didnt have the knowledge about creating the layout. My music magazine is better presented through the layout simply because i researched music magazines such as Kerrang!, Rocksound, NME, so that I could see how they were set out and what kind of headlines were generic for that type of magazine.
Editing and Fonts
I learnt that you could download new objects to photoshop such as brushes and fonts. Brushes allow you to be more creative and help with the aesthetic appeal to the magazine and Fonts help make the piece of work more exact to what you would want to create. I used www.dafont.com to download a range of fonts which i used for my magazine. I didn't know about this technologie for my prelim so thats why I think it looks bland and simple.
Photoshoot images
This image was taken in the studio at college. The image is very retro, modern style because of his stance, he is holding a piece of modern musical equiptment showing that he belongs in music. The lighting is bright which contrasts with my dominant image, therefore it will stand out more. The models clothing is simple, yet typical of the type of people i would aim my magazine at.
I am going to use this Shot as my Dominant image on the front cover. The shot is a medium shot. The people in the shot have long hair, and have the look of a typical "rock band" which conotes the style of my magazine. The pose is an unformal pose which makes it fit more with my magazine. Their will not be much room to write a lot of text on my cover, but from my research i have discovered that my audience prefer image to text therefore i will use less text on the cover. The lighting in the background especially is low key lighting, but i like this for this particular image because it almost looks like it has a black background.Wednesday, 31 March 2010
Article Plan and Draft

ARTICLE DRAFT
Amped met up with Newcomers Before Last Night in their local town of Darlington to find out how they were coping with their newfound fans and fame and what they were planning to do with their success...
So boys, How does it feel to be finaly making it to the top of the rock charts at such a young age?
Jordan: Its actually amazing, it feels kind of unreal in a way.
Rhys: Yeah, This time last year id of never thought we’d be were we are right now, its immense.
So tell us what inspires you boys to write your music?
Jed: Usually we’re just messing around with our instruments and we will just hear something that sounds mint, so we kind of develop on it and put it into our music.
Jordan: But for lyrics we just use situations, cliche things really, but we kind of give them a twist. On our new album weve developed abit more matured lyrics, and i think the fans can really relate to them!
Sounds great! so about this new album, how about giving Amped a little insight to it?
Ben: Well, there is alot more upbeat music in it from our EP. Jordan put more synth in it so its much more dancier..
Rhys: ..But theres still a lot of heavy stuff in it
Mixing dance and screamo, sounds different, how do you think your fans will feel about it?Jordan:Well some songs are more dancy than others, and some are more heavy than others so maybe hopefully we will broaden our audience abit by mixing the two together.
Scott: Even if they dont like it, its not the end of the world, we’l just learn from it, because to be honest we’re only young and we’re lucky to be where we are but we’ve still got a lot of different crazy stuff to try.
Thats sweet, thats sweet. So come on then, how did you manage to get this far, your mothers must be proud!?
Jed: My mother still rings me every morning to remind me to change my underwear!
Scott:And do you listen to her? no you dont. But back to the question, alot of hard work, playing in alot of working mens clubs. Blood, sweat and tears, but it was all worth it.
Jordan: We could of got signed alot sooner, we had record companys on the phone by the time we were fifteen but we turned them all down because we wanted to do it our own way, we wanted to be independant
Thats the best way to do it! So, what about college?
Rhys: Ha! We dropped out of college to get jobs to focus on the band, like scott said, it was all blood sweat and tears.
Ben: Yeah, we knew we were taking a risk at the time but it felt so right, so we just went for it. I’m glad we did to be honest.
Jordan: But kids! stay in school and work hard.
Nice words of wisdom there, But that is a risk, but it has deffinatly paid off hasnt it, so what about your fans?
Jed: We love the fans, they are the reason we are here, and were we are now.
Jordan: Thats one of the main things i look forward to after a gig, meeting them, they are all so loving and crazy, its mint!
Rhys:I love it when im on the stage and i look down and they are singing to the songs that we wrote! and they know all of the words. That feeling is amazing!
Well Boys i’ll have to let you get back on with your recording, Thankyou for talking to us and we hope to hear more from you soon
Jordan: Oh, you will definatly be hearing more from us and thankyou for talking to us!
Check our website to pre order Before Last Nights album Count us Out!
I have written my article like this because I wanted to relate to my audience and my audience reseach told me that people my age prefer interviews as aposed to a document or 'fact file' because this will help the audience and fans to relate to the band more and in a way it is all facts because its coming from there mouths directly. It is also less formal and not so long so its more entertaining to read.
Wednesday, 24 March 2010
institutional context
To produce my magazine, i would need a wide variety of people such as photographers, journalists, editors, sub-editors, a distributor, a publisher, advertisers and a company(mogul.)
The photographer would choose the style of photograph and they would decide how the picture would be taken, eg. camera angling, lighting etc. They would do this in relevance to the magazine. I would need a journalist to write the articles, do the reviews and the interviews. The editors arrange the layout for the magazine, they decide what goes where and they design and take care of the graphics for the magazine. The sub editors design the layout for specific articles, usually the main articles. The publisher prints the magazine and the distributer it copys it and sells it to shops , supermarkets etc. The advertisers are used inside the magazine, they pay the magazine money to help fund it, without them the magazine would be almost impossible to produce. I would then use the company to help sell my magazine to a wider audience.
If my magazine was to be distributed by a company, I think Bauer Media would take it. Bauer Media own over 230 magazines in different companys as well as online, tv, and radio stations.
Bauer distributes Music magazines such as kerrang, Q and Mojo, which is why i think they would take my magazine as it will be aimed at simelar audiences and the genre of the magazine is simelar.
Sunday, 21 February 2010
Photoshoot Plans

Rationale for all images
I am going to use my canon eos 400d and its flash against more detailed backgrounds such as brick walls and fences, this creates a more unusual feel about the photographs and gives them abit more framing and character. I will use a medium exposure for all of these shots but i will experiment with different exposures.
They will be the same layout as the photoshoot.
I am going to make sure you can see them all. I will take some photographs of them aligned straightly against the wall in a straight line and also staggered. I will use low and high angle shots but from magazine research high angle shots are popular for my type of magazine.
My aim for the photographs is to take as many as i can because i want a variation to choose from for my cover.
Call sheet

Photoshoot date: 24.02.10
Location: Photography Studio
Location:Darlington Forum, Darlington cemetry, Photography Studio
Photoshoot date: 22.01.10, 18.02.10, 26.02.10
I have chosen these models simply because they look generic for the genre of magazine i want to create. Realisticly they have the clothes that I want on my magazine and the boys look like a band.
Sunday, 7 February 2010
Experimental shots
I have experimented with a few different locations and angling of shots. All these pictures have been taken with a Canon EOS 400D camera.
This shot is a low angle medium shot, Shot in the arts centre in a corridor. The shot is a good shot, it is quite natural, I have edited it on photoshop elements 6.0 by using a gradient map on the background of the image and then erasing the gradient layer over the parts where the guitar is so that it stays in colour. I then used a lense flare at the end of the guitar to create a wierd light effect.

This image was taken in a local cemetery in Darlington, the giant light behind it created a silhouette of the band. This could be used as a photograph for the double page spread or contents because it is too dark for the dominant image of the cover.
This photograph is much clearer. It was taken in a back street in Darlington. The brick wall looks quite effective. They are dressed in casual clothes but the clothes are all different colours so if i was to change this photograph i would put them in a colour scheme such as black and purple. This is a landscape picture so the format of it would not fit the cover but it could look effective in a double page spread.
Thursday, 4 February 2010
Reece of Location
Photograph-

Is it suitable – This would look more effective at night because of where it is at. It could look effective in the right perspective but if it is not right, the natual surroundings could ruin how the photograph looks, therefore making the cover look messy.
Potential Locations - College Arts Centre Photography Studio
Is it suitable – The studio can help producing some proffesional looking shots, as it has large lights, therefore i can play around with these. The white background can help exxagerate any colours or even lack of colours.
Mood board
I used these objects and logos in my mood board because these are a few things that i could endorse in my magazine as according to my research, people who would read my magazine are interested in this kind of stuff. These are some things that i would endorse in my magazine to try and make money from. This also gives an insight to what my magazine is all about and what the type of people are like that would buy from it are like.
I have done two mood boards, the first one was to show they type of things my readers enjoy and consume and this second one shows band photoshoots. I did this to give an insight of what type of poses and set outs these photoshoots are in. All of the pictures are very informal and not all of them are taken in a studio. I am going to experiment with different places and locations to take photos in. As you can see the girls in the pictures are dressed femenine yet they represent their genre of music my wearing more 'rock chick' type of clothes.
Initial Treatment
I will personally design the text to match the genre of my magazine and i will make it look kind of eroded and kind of distorted.
I have chose the name "Broken record" for my magazine because the word record tells the audience straight away that it is to do with music, and the word broken gives a eroded sense, that the music isn't normal music or that it is not straight. I think this gives a perfect taster for my magazine interior.
The layout of my front cover will be the name at the top in a larger font than the rest of the page. The dominant image will take up the majority of the page and it will be themed in a specific colour. At the bottom, i will have smaller pictures that will show somemore features in my magazine such as smaller articles or even posters.
The contents page will have pictures all around it of different bands and artists. I am going to do this by dressing my models up in different types of clothing. This is to show the variation of artists my magazine has in it. It will also appeal to my target audience because according to my focus group and questionnaare, people of a younger age who are into rock music prefer picture to text. The contents however will be aligned in the center of the page next to the pictures. I am then going to do a mini article on another band which will be to draw the reader into the magazine abit more. The text for the contents and the mini article will be very small. This could give the reader a choice, for instance they do not have to read it but they can if they want to. As some people may enjoy reading text.
For my double page spread I am going to do an interview on a new upcoming band called "before last night", it will be about how they are coping on their road to success. The images on the double page spread will be images taken in the studio. I am also going to use some pictures that have been taken out and about. This could show that they are outgoing. The colour themes are going to mostly withhold purple, but i would like the double page spread to be quite colourful as there genre of music is a rather upbeat genre of music. The title of the article will be aligned at the top of the page and its going to take up about half of the page because i want it to be the 'main article' of the whole magazine and i want it to stand out. I will pull out quotes from the text and make them a bigger font to also draw people into the article.
On the right hand side i am going to do smaller reviews on other bands with smaller pictures of different artists. This will vary the page abit and keep the readers interested. It will also show that this particular section of the magazine is focused on new artists and if the main article is about an upcoming band then the whole magazine could be based on new bands.
Thursday, 28 January 2010
Proposal of ideas
The format of my work will be a front cover with dimensions of 210mm by 297mm which is the equivalent to an A4 size of paper. A contents page which will have the same dimensions, and a double page spread which will be 420mm by 584mm which is the equivalent to sized A3 paper.
My magazine will have similar features to many music magazines, specifically kerrang! as it has a very similar genre, so the thing that are in kerrang!, such as the advertisements and colours may also appeal to my target audience.
The purpose of my magazine will be to entertain people who are interested in the Rock Genre of music and to promote new bands and give the audience a deeper knowledge of the type of music and the industry.
I will be using about 8 models for my magazine. 5 of them are posing as a band and 3 of them as individual artists. This is to vary the story's in my magazine.
When i write my article it is going to be relatively informal. I will do this to make the reader more interested, it will also appeal to a younger audience and if the format of the writing is informal the younger people will be able to relate to it much easier.
Audience Research
I sent out a questionare to my target audience which is people who like rock and indie and heavier stuff. I asked questions to help me make my magazine more appealing to them.
I have found out that younger people (people of our age) prefer images to text therefore my magazine will have more image than text, and the text in my double page spread will be simple to read. From the reasearch it shows purple, turquoise and blue are the 3 most popular colours. To keep my magazines layout smart yet simple. The colours will be dark, but not too dark, this will show the genre of music I am targeting.
Focus group

I took about 4 of my friends and personally asked them questions. I asked people who are interested in the music i would be promoting in my magazine and the average age of people i asked was 17. I asked younger people because my magazine is targeted at a younger audience. I will be applying all of the things i learned from the focus group in my magazine.
Monday, 25 January 2010
Secondary Research
This is a screen shot from the NME reader profile. The statistics clearly show that NME magazine is consumed by mostely boys as total of 69% of the consumers are men and only 31% are women. This will influence people to advertise more things that boys are interested in in the magazine, rather than girly things. The average age is 24 which is quite a young so the interior of this magazine will be aimed at 24 year olds and probably younger. The consumers who buy NME spend aproximatly £46million on shoes, so the NME people can focus on getting their money by influenceing shoe companys to advertise in their magazine. They could also do this with certain shop brands and audio equiptment such as ipods, mp3's etc as the consumers spend aprximatly £326million on audio products. According to the reaserch 94% use the internet, and most of them have broadband so NME need to make sure they have an easy access online website and alot of advertisments on line to sell their magazine.For further research I used http://www.uktribes.com/ to find out more about the audience i would like to aim at and different types of tribes. In this website i would aim for a type of person that I would want to target my magazine for and on the website it has bands and things that that type of person typicaly likes.
Thursday, 21 January 2010
Textual Analysis- Kerrang!
Front cover: Kerrang magazine’s title is an onomatopoeic and sounds like the noise made when smashing an electric guitar or a loud instrument. This could already appeal to people who are interested in loud music and heavy guitars. The magazine's main target audience looks like it would be males who are mainly interested in the rock genre of music. I think it appeals to this audience because the people on the cover are all males and the colour scheme is quite dark, using mostely black. It could also appeal to a female audience because some females may be physicaly attracted to some of the males on the cover, or they could just simply enjoy that type of music. The front cover of the magazine uses a significant color pallet, the main colors are white, black , yellow , red and green these colors enable the magazine to be eye-catching and it allows some of the cover lines to stand out.The magazine prestention is shown as relaxed and spacious this can be seen on the cover because the other titles on the cover are in different colors but also in the main cover line "ROCKS NEW HOTSHOTS YOU ME AT SIX DOING IT THEIR WAY" has been printed using different fonts, color, and size of the text. This is because it enables the bands name to be striking and much more noticable grapping the attention of the consumer.


Double Page spread: The layout of this article is very relevant to the genre of magazine it is. There are much more pictures than text, this is appealing for the people who enjoy pictures more than text, which is usually more of a younger generation of audience.
There is not much colour in the text part and a bit more in the pictures which makes them stand out even more. This could show that the point of this article is to show the pictures of the gig, rather than the actual gig review.
The language which is used is quite informal and not very complex, this could link in with the target audience which would be teenagers and people who are into rock music. This could be drawing the reader who is obviously interest in the look of this band, to buy tickets because the pictures help emphasise how good the gig was. The fact that the singer has alot of tattoos could appeal to people who are interested in tattoos and body art. This could mean it could appeal to an older audience.
Wednesday, 20 January 2010
Textual Analysis Rocksound
This cover has very simple colours, mostly using blue and black. The cover could appeal to anyone but mostly people who like the rock genre of music because of the name of the magazine "rocksound" which clearly shows that the genre of the magazine is rock music. It could also appeal to people who like tattoos as the person on the cover appears to be covered in them. The main article is aligned to the left of the cover which connotes that it is infact the main article and the fact that the font is larger than the font on the rest of the page. On the left of the page there is a list of other artists, that are of a simelar genre of music. This could appeal to people who like them artists as well as the artist that is on the dominant picture. There are also more pictures on the cover which appeals to preferably a younger audience and it breaks up the layout abit, making it look abit less formal.
The text on the page is straightly aligned but the font is eroded which helps promote its genre of music. This will show the reader that the rest of the magazine will be informal aswell.
The contents page almost looks as if it was backwards, which gives a messed up imagery of the rest of the magazine. This is used well however because of the genre of music. The contents are on the left which shows which page it is, but the majority of the page is taken up by pictures with short words that sum up the pictures and the articles that will come with them.
The stars at the bottom could connote a rating for the magazine as well as a theme and to make the page look abit more interesting.
The picture at the top, is a picture of the successful band known as green day. The lead singer is putting his finger over his lip, almost as if something is a secret, this could draw the reader in, because they would want to know what the secret is.
The colour of the contents is mostly red, this could connote an evil side. It gives almost a hellish feel which is assosiated with the type of music that is inside the magazine.Double page spread- The word "Exposure" is written in the top left and right hand corners, this has a yellow banner with white block text this will immediately capture the readers attention and make them wonder what is in the article. The large image breaks up the text and makes the text seem shorter. The black highlighted writing in the center of the text also does this, it is also a key line which is used to draw the reader into reading the text by pulling out words that may encourage them to doing this. The layout is simple yet effective because of the size of the image.
Friday, 15 January 2010
Textual Analysis NME
Front Cover: The target audience for the magazine is probably teenagers because the bands on the cover are fairly new artists. The type of music for this magazine is mostly indie rock so it will appeal to the people who listen to that sort of music. The 2 men in the picture are promoting their new band 'the last shadow' but this will appeal to people who are fans of 'the arctic monkeys' and 'the rascals' as Alex Turner and Miles Kane were members of one of these bands. The cover is also dragging in slightly different genres of music by using artists such as panic at the disco, Amy Winehouse and the rolling stones but all the artists are still based around the genre of rock. The majority of the magazine is red white and black. The biggest headlines are in red because it contrasts from black and white so it stands our more.The Masthead has an outline around it so it doesnt clash with the red border at the top and its the boldest piece of writing on the page clearly showing the audience what the magazine is which is automaticaly promoting and selling the magazine. The name of the magazine "New Musical Express" appeals to people who are looking for new bands, this is also how we can guess the target audiences age, because it is new music.
In conclusion, the cover of this magazine is an advertisment to the people who are consuming it who are fans of the indie/rock genre. Therefore, when planning and making my magazine cover i will use the following techniques, use bold colours to help sell the actual magazine, design the title so there is at least a little idea of what kind of consumers i am aiming my magazine at, use a specific colour scheme and use titles that makes the target audience want to read more.
Contents Page: Firstly the Head title of the page is "THIS WEEK" which shows the readers that the magazine is fairly recent. The title on the contents page is "Oasis Kicked off their world tour" , they have used a band that is probably one of the biggest bands in the world as there main title, and then started a paragraph which draws the reader further into the magazine, influencing them to buy it. Also, because it says "the moment that.." makes the reader/consumer believe that NME were the first to hit that story, so they buy the magazine to simple be the first people to know about it. On the left hand side, there is a red and white section called "Band Index" and then a huge list of bands. This shows to the reader the variaty of Bands the magazine withholds.The editor has used advertisments that are aimed for the key audience, so they are advertising things that their readers will want to buy to get money off the companys that sell those things.
Double Page Spread: This is a double page spread of a NME magazine. The main image is an image of the band 'the teenagers'. The main image is typical of the name of the band, for instance on the wall there are pictures of women and its quite messy which just makes it look like they are typical teenage boys hanging out in a typical teenage room. The boys clothings are quite indie looking which makes the reader presume what style of music they make. This appeals to a younger audience probably aged 15-20. The image is medium to long shot to show their appearance and surroundings, it could connote that they are a much more laid back than a band which would of gone for a more formal shoot.The title is big and bold, this is because they are a new band so it sticks in the readers head. The colour scheme is blue which contrasts with any colour on the picture, this could make the writing in the blue box the more interesting that the article writing to draw the reader in. The fact that the majority of the spread sheet is pictures makes it easier for a younger person to read and makes it more entertaining.
The fact that above the name of the band it says, 'NME loves' shows the magazine likes them alot, therefore the people who buy the magazine will take more of an interest to the band.
There are also other new bands advertised on the side. They are shown by smaller photographs of the band to draw the reader to them and it uses bands that are simelar to make the target audience.
Print Brief
Main Task: The front page, contents and double spread sheet of a new music magazine (if done as a group task, each member of the group produce an individual edition of the magazine, following the same house style). All images and text must be original, produced by the candidate(s). Minimum of four images per candidate.








