




This image was taken in the studio at college. The image is very retro, modern style because of his stance, he is holding a piece of modern musical equiptment showing that he belongs in music. The lighting is bright which contrasts with my dominant image, therefore it will stand out more. The models clothing is simple, yet typical of the type of people i would aim my magazine at.
I am going to use this Shot as my Dominant image on the front cover. The shot is a medium shot. The people in the shot have long hair, and have the look of a typical "rock band" which conotes the style of my magazine. The pose is an unformal pose which makes it fit more with my magazine. Their will not be much room to write a lot of text on my cover, but from my research i have discovered that my audience prefer image to text therefore i will use less text on the cover. The lighting in the background especially is low key lighting, but i like this for this particular image because it almost looks like it has a black background.



This image was taken in a local cemetery in Darlington, the giant light behind it created a silhouette of the band. This could be used as a photograph for the double page spread or contents because it is too dark for the dominant image of the cover.
This photograph is much clearer. It was taken in a back street in Darlington. The brick wall looks quite effective. They are dressed in casual clothes but the clothes are all different colours so if i was to change this photograph i would put them in a colour scheme such as black and purple. This is a landscape picture so the format of it would not fit the cover but it could look effective in a double page spread.

I used these objects and logos in my mood board because these are a few things that i could endorse in my magazine as according to my research, people who would read my magazine are interested in this kind of stuff. These are some things that i would endorse in my magazine to try and make money from. This also gives an insight to what my magazine is all about and what the type of people are like that would buy from it are like.
I have done two mood boards, the first one was to show they type of things my readers enjoy and consume and this second one shows band photoshoots. I did this to give an insight of what type of poses and set outs these photoshoots are in. All of the pictures are very informal and not all of them are taken in a studio. I am going to experiment with different places and locations to take photos in. As you can see the girls in the pictures are dressed femenine yet they represent their genre of music my wearing more 'rock chick' type of clothes.

I took about 4 of my friends and personally asked them questions. I asked people who are interested in the music i would be promoting in my magazine and the average age of people i asked was 17. I asked younger people because my magazine is targeted at a younger audience. I will be applying all of the things i learned from the focus group in my magazine.
This is a screen shot from the NME reader profile. The statistics clearly show that NME magazine is consumed by mostely boys as total of 69% of the consumers are men and only 31% are women. This will influence people to advertise more things that boys are interested in in the magazine, rather than girly things. The average age is 24 which is quite a young so the interior of this magazine will be aimed at 24 year olds and probably younger. The consumers who buy NME spend aproximatly £46million on shoes, so the NME people can focus on getting their money by influenceing shoe companys to advertise in their magazine. They could also do this with certain shop brands and audio equiptment such as ipods, mp3's etc as the consumers spend aprximatly £326million on audio products. According to the reaserch 94% use the internet, and most of them have broadband so NME need to make sure they have an easy access online website and alot of advertisments on line to sell their magazine.
Front cover: Kerrang magazine’s title is an onomatopoeic and sounds like the noise made when smashing an electric guitar or a loud instrument. This could already appeal to people who are interested in loud music and heavy guitars. The magazine's main target audience looks like it would be males who are mainly interested in the rock genre of music. I think it appeals to this audience because the people on the cover are all males and the colour scheme is quite dark, using mostely black. It could also appeal to a female audience because some females may be physicaly attracted to some of the males on the cover, or they could just simply enjoy that type of music. The front cover of the magazine uses a significant color pallet, the main colors are white, black , yellow , red and green these colors enable the magazine to be eye-catching and it allows some of the cover lines to stand out.

Double Page spread: The layout of this article is very relevant to the genre of magazine it is. There are much more pictures than text, this is appealing for the people who enjoy pictures more than text, which is usually more of a younger generation of audience.
There is not much colour in the text part and a bit more in the pictures which makes them stand out even more. This could show that the point of this article is to show the pictures of the gig, rather than the actual gig review.
The language which is used is quite informal and not very complex, this could link in with the target audience which would be teenagers and people who are into rock music. This could be drawing the reader who is obviously interest in the look of this band, to buy tickets because the pictures help emphasise how good the gig was. The fact that the singer has alot of tattoos could appeal to people who are interested in tattoos and body art. This could mean it could appeal to an older audience.
This cover has very simple colours, mostly using blue and black. The cover could appeal to anyone but mostly people who like the rock genre of music because of the name of the magazine "rocksound" which clearly shows that the genre of the magazine is rock music. It could also appeal to people who like tattoos as the person on the cover appears to be covered in them. The main article is aligned to the left of the cover which connotes that it is infact the main article and the fact that the font is larger than the font on the rest of the page. On the left of the page there is a list of other artists, that are of a simelar genre of music. This could appeal to people who like them artists as well as the artist that is on the dominant picture. There are also more pictures on the cover which appeals to preferably a younger audience and it breaks up the layout abit, making it look abit less formal.
The text on the page is straightly aligned but the font is eroded which helps promote its genre of music. This will show the reader that the rest of the magazine will be informal aswell.
The contents page almost looks as if it was backwards, which gives a messed up imagery of the rest of the magazine. This is used well however because of the genre of music. The contents are on the left which shows which page it is, but the majority of the page is taken up by pictures with short words that sum up the pictures and the articles that will come with them.
The stars at the bottom could connote a rating for the magazine as well as a theme and to make the page look abit more interesting.
The picture at the top, is a picture of the successful band known as green day. The lead singer is putting his finger over his lip, almost as if something is a secret, this could draw the reader in, because they would want to know what the secret is.
The colour of the contents is mostly red, this could connote an evil side. It gives almost a hellish feel which is assosiated with the type of music that is inside the magazine.Double page spread- The word "Exposure" is written in the top left and right hand corners, this has a yellow banner with white block text this will immediately capture the readers attention and make them wonder what is in the article. The large image breaks up the text and makes the text seem shorter. The black highlighted writing in the center of the text also does this, it is also a key line which is used to draw the reader into reading the text by pulling out words that may encourage them to doing this. The layout is simple yet effective because of the size of the image.
Front Cover: The target audience for the magazine is probably teenagers because the bands on the cover are fairly new artists. The type of music for this magazine is mostly indie rock so it will appeal to the people who listen to that sort of music. The 2 men in the picture are promoting their new band 'the last shadow' but this will appeal to people who are fans of 'the arctic monkeys' and 'the rascals' as Alex Turner and Miles Kane were members of one of these bands. The cover is also dragging in slightly different genres of music by using artists such as panic at the disco, Amy Winehouse and the rolling stones but all the artists are still based around the genre of rock. The majority of the magazine is red white and black. The biggest headlines are in red because it contrasts from black and white so it stands our more.The Masthead has an outline around it so it doesnt clash with the red border at the top and its the boldest piece of writing on the page clearly showing the audience what the magazine is which is automaticaly promoting and selling the magazine. The name of the magazine "New Musical Express" appeals to people who are looking for new bands, this is also how we can guess the target audiences age, because it is new music.
In conclusion, the cover of this magazine is an advertisment to the people who are consuming it who are fans of the indie/rock genre. Therefore, when planning and making my magazine cover i will use the following techniques, use bold colours to help sell the actual magazine, design the title so there is at least a little idea of what kind of consumers i am aiming my magazine at, use a specific colour scheme and use titles that makes the target audience want to read more.
Contents Page: Firstly the Head title of the page is "THIS WEEK" which shows the readers that the magazine is fairly recent. The title on the contents page is "Oasis Kicked off their world tour" , they have used a band that is probably one of the biggest bands in the world as there main title, and then started a paragraph which draws the reader further into the magazine, influencing them to buy it. Also, because it says "the moment that.." makes the reader/consumer believe that NME were the first to hit that story, so they buy the magazine to simple be the first people to know about it. On the left hand side, there is a red and white section called "Band Index" and then a huge list of bands. This shows to the reader the variaty of Bands the magazine withholds.
Double Page Spread: This is a double page spread of a NME magazine. The main image is an image of the band 'the teenagers'. The main image is typical of the name of the band, for instance on the wall there are pictures of women and its quite messy which just makes it look like they are typical teenage boys hanging out in a typical teenage room. The boys clothings are quite indie looking which makes the reader presume what style of music they make. This appeals to a younger audience probably aged 15-20. The image is medium to long shot to show their appearance and surroundings, it could connote that they are a much more laid back than a band which would of gone for a more formal shoot.